Sunday, August 03, 2008

Blurbing an epic

It is often said that Indians don't have a flair for marketing. A line in the first parva of the great Indian epic - The Mahabharata, suggests that our forbears had a genius for advertising that would be envied by many a book publisher today. Here it is -

"What is found here, may be found elsewhere. What is not found here, will not be found elsewhere."
What a way to blurb a book! You just have to pick up the book after reading this most extraordinary advertisement :)

Labels: ,

Comments: Post a Comment

This page is powered by Blogger. Isn't yours?