Sunday, August 03, 2008

Blurbing an epic

It is often said that Indians don't have a flair for marketing. A line in the first parva of the great Indian epic - The Mahabharata, suggests that our forbears had a genius for advertising that would be envied by many a book publisher today. Here it is -

"What is found here, may be found elsewhere. What is not found here, will not be found elsewhere."
What a way to blurb a book! You just have to pick up the book after reading this most extraordinary advertisement :)

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